Can UPI explainability be increased with audio-visuals?
Re-imagning Digital Lending for Bharat
Insight 1
Audio-visual cues helps build confidence in making digital payments
All users felt the explanation video made them understand the sign up process easily
60%
of the users wanted to first check the video before linking their account for payments
30%
of the users said other apps don't give this type of audio-visual assistance
30%
of the users felt only text does not help with difficult financial terms
"Ye poora dictate karke samjha raha hai aur bata raha hai to thoda trust bad hi raha hai hamara. UPI kya hota hai samajhaa raha hai."
Swati
BSc student, Varanasi, India
Varsha
BA student
Varanasi, India
Sovin
Games teacher
Varanasi, India
Swati
BSc student
Varanasi, India
Garvita
BCom student
Varanasi, India
Insight 2
Audio makes explainability far easier than text alone
Most of the users felt it's easier to understand new processes with audio help
90%
of the users listened carefully to the audio along with reading the text
30%
of the users said the audio encouraged them to try digital payments as it made it sound easy
20%
of the users felt their trust on the app increased because of the audio guide
Isme teen kaam ho rahe hai - sunana, padna, dekhna. Teeno se ache se samjhenge aur janenge
Devendra
Teacher, Varanasi, India
Swati
BSc student
Varanasi, India
Gaurinath
Hindi teacher
Varanasi, India
Sovin
Games teacher
Varanasi, India
Tanya
BA student
Varanasi, India
