Can language bridge the mistrust barrier?
Re-imagning Digital Lending for Bharat
Insight 1
User retention increases when given freedom to choose a language
All users liked the feature that they could select a language of their choice from multiple
options
options
50%
of the users' first choice was Hindi
60%
of the users said they use English apps but understandability increases in Hindi
20%
of the users felt the app was very easy to understand because of the words used
In cheezo me ham Hindi hi rakhte hai kyunki English me kuch difficult word aate hai jo nahi samajh me aate.
Gaurav
Teacher, Varanasi, India
Ankit
Primary teacher
Varanasi, India
Devendra
Teacher
Varanasi, India
Swati
BSc Student
Varanasi, India
Ishita
BCom Student
Varanasi, India
Insight 2
Transliterated words are preferred more than translations
Users preferred easy language of communication over strictly using one language
100%
of the users liked that the language of the app was 'Hinglish' and easy to understand
70%
of the users felt English words for financial terms were commonly known and understood
20%
of the users felt language, audio and visual complemented each other in increasing explainability
Hindi me chaar shabd hote hai wo English ke ek shabd me samajh me aa jaata hai. Communication zaroori hai, bhasha nahi.
Sovin
Game Teacher, Varanasi, India
Devendra
Teacher
Varanasi, India
Gaurinath
Hindi teacher
Varanasi, India
Garvita
BCom student
Varanasi, India
