Healthify
India’s leading AI-powered
Health & Nutrition Expert
A nutrition-first application that has existed in India for over a decade, they have helped 10M+ users reach their health goals such as losing fat, building muscle, reversing diseases, or simply living their healthiest life.
- Industry
- B2C (Health Tech)
- Stage
- Scale-up
- Deliverables
- User Research, Prototyping,
Usability Testing, AI Design Sprint
The vision
With millions of users and a vast nutrition data pool, Healthify has been a pioneer in integrating AI into Health Tech, creating the world’s first AI-powered virtual nutritionist as early as 2018. Later, as official partners of OpenAI, they aimed to truly become an AI-first product.
The challenge
Despite unlocking advanced features, the new AI-first product experience wasn’t attracting enough new users. In fact, key app metrics began to decline. Healthify set out to understand how the AI experience impacted users’ health goals and evolve features to meet real needs.
The solution
Parallel’s engagement with Healthify as a strategic partner
occurred in 3 phases:
First, in-depth user research to understand user challenges, needs, and gaps
Second, developing AI-first concepts and design solutions to improve user experience
And lastly, testing the concepts and designs, followed by refinement
Diagnosing the precise pain points
Through focused cohorts and deep user research, we found the key friction points to be unclear flows and poor feature discoverability. The insights were clear on what needed to be worked on.
Concept testing possibilities with AI
With the help of an AI Design Sprint (using our AI ideation cards), we were able to come up with several ideas to integrate AI effectively with Healthify’s existing app. From voice inputs, to personalised coach recommendations, and a Community feature, we developed and tested 12 concepts.
Fluid interactions, whatever the mode
We knew that simply supporting several modalities wasn’t enough. For the AI to be truly valuable, we needed seamless switching. So we designed a Fluid UI that let users track calories through voice, text, tap, or images without breaking flow.
Keeping humans in the loop
For users to trust AI, they need to understand it. We designed for transparency, making AI’s reasoning visible and easy to grasp. Users could confirm, adjust, or personalise inputs, staying in control at every step.
