What does Bharat think about digital lending?
Insight 1
There is a growing sense of trust around digital lending
Easy accessibility coupled with flexible loan options attracts users to apps
90%
of the users liked that they could take loan anytime they wanted
70%
who had never taken a loan, said they would opt for digital lending
20%
of the users felt it was quick but still not without risks because of personal data shared
Ye sahi aur asaan tareeka laga, mobile ke zariye loan le sakte hai. Kahi jaane ki zaroorat nahi hai.
Preeti
Nurse, Varanasi, India
Satyam
Vegetable Seller
Varanasi, India
Varsha
Nurse
Varanasi, India
Akash
Fruit seller
Varanasi, India
Monu
Fruit seller
Varanasi, India
Rishabh
Momo seller
Varanasi, India
Insight 2
Users prefer apps that inform, and simplify the loan process
The step-by-step process in simple language increased explainability for all users
90%
of the users liked the multiple loan choices offered upfront even after rejection
70%
of the users wanted to know more about loans through the FAQs
60%
of the users said they understood loan process better with the app
Bahut easy process hai. Zyada tikdam nahi hai
Satyam
Vegetable seller, Varanasi, India
Varsha
Nurse
Varanasi, India
Preeti
Nurse
Varanasi, India
Akash
Fruit seller
Varanasi, India
Monu
Fruit seller
Varanasi, India
Rishabh
Momo seller
Varanasi, India
Insight 3
Fear of sharing sensitive personal data remains high
Users felt safer when the app offered them their right to privacy
90%
of the users wanted to review ratings before sharing personal data
70%
of the users were wary of sharing sensitive data like PAN and Aadhaar
20%
of the users said they would use a Bank's app and not an unknown app
Mujhe tab dikkat hoga jab ye mera account number poochega aur aadhaar poochega
Rajni
Nurse, Varanasi, India
Rashmi
Nurse
Varanasi, India
Varsha
Nurse
Varanasi, India
Rashmi
Nurse
Varanasi, India
