Does Bharat prefer digital over physical branches?
Insight 1
Users like the 'quick' lending process provided by the app over physical banks
The anytime-anywhere lending feature of the app attracted all users
80%
of the users chose to use the app over physical branches because it seemed hassle-free
70%
of the users chose to use the app over physical branches because it seemed hassle-free
30%
said they liked the app but would still want face-to-face communication for loans
Bank ke paas jayenge to wo daudayega. Aaj ke tareekh me log time bachana chahte hai isliye app acha hai
Rishabh
Momo seller, Varanasi, India
Preeti
Nurse
Varanasi, India
Monu
Vegetable Vendor
Varanasi, India
Shubham
Vegetable Vendor
Varanasi, India
Rishab
Momo seller
Varanasi, India
Insight 2
Data deletion is a strong motivation to choose app over branches
The choice to share or delete personal data immediately builds trust on the app
100%
of the users opted for a lower loan amount offered
70%
users found value in tips offered to improve eligibility
10%
users understood correlation between credit scores and loan amount offered
Sabse achi baat hai, manzoor nahi hua to data delete bhi kar sakte hai, jo doosre nahi dete.
Akash
Vegetable vendor, Varanasi, India
Preeti
Nurse
Varanasi, India
Rajni
Nurse
Varanasi, India
Satyam
Vegetable Vendor
Varanasi, India
Rishab
Momo seller
Varanasi, India
