No Fluff, Just Facts
Drive product growth with deep user insights
Our Services
User Interviews
We dive deep into user needs, wants, and problems to provide real user insights, enabling smarter decisions and sparking innovation.
Usability Testing
We observe real users interacting with your product to identify pain points and areas for improvement.
UX Audits
Our team of experienced UX designers works to understand your business goals and objectives, identifying any areas where your UX could be improved.
Workshops or Co-Design Sessions
We engage with stakeholders and users through workshops and co-creation sessions, fostering a collaborative approach to design and development.
Our Work
Aditya Birla
Uncovering emotional triggers behind financial management, we helped enhance product development by addressing users’ negative emotions and alleviating their positive ones.
Digilocker
Simplifying digital documents for over 200 million Indians, we redesigned the Digilocker app, enhancing user onboarding and making it more accessible.
Meta
Designing safe online experiences for teens, we explored how teens navigate the digital world and what kind of support they need from platforms like Meta.
Avataar.ai
Conducting extensive user research, we helped a 3D AI asset generation platform find its right user persona, identifying potential market segments and feature enhancements.
Bhashik
Creating a user-validated glossary of terms and phrases
in Indic languages, we helped products implement privacy by design for Indic languages.
Ayushman Bharat NCD Platform
Redesigning the Ayushman Bharat NCD platform used by healthcare workers to screen and manage over 400 million patients, we focused on making the app instinctive and accessible.
Judges Intelligent Virtual Assistant
Creating an AI-powered legal referencing tool, we enhanced productivity for Indian judges by reducing the time needed to access relevant case documentation.
Haqdarshak
Empowering Indians to discover 65k+ government schemes and benefits, we reimagined the experience of the Haqdarshak Citizen App to make it instinctive and easy to use for all Indians who needed access to government schemes.
CoWIN
Powering the world’s largest vaccination drive, we collaborated on rapid UX iterations to make the CoWIN platform more user-friendly and efficient for citizens and administrators.
National Data Analytics Platform
Helping Niti Aayog build a platform for government data, we ensured it was accessible and useful for policymakers through thematic indicators and analytics.
We are
passionate about doing our bit to help build
digital experiences that have the potential to impact a 
billion people