Benefits that
actually benefit
Designing customer experience for
India’s no. 1 credit card
Playground, not a maze
A lot of options and control can be daunting for the user and anything that the user finds difficult is a potential drop-off point.
We designed an interface that serves the user with the options as engaging rather than overwhelming. This boosted conversions and gave the app a significantly better user screen time over competitive credit card interfaces.
We designed an interface that serves the user with the options as engaging rather than overwhelming. This boosted conversions and gave the app a significantly better user screen time over competitive credit card interfaces.
Rewards on Online Spends (Choose any one)
Swati’s
dining Card
dining Card
5% Cashback on Dining spends
Rohan’s
travel Card
travel Card
Unlimited 2% Cashback on Travel
Latika’s
fitness Card
fitness Card
Fitness membership with Cult.fit
Akshay’s
cashback Card
cashback Card
5% Cashback on all spends
Radhika’s
electronics Card
electronics Card
5% Cashback on Electronics spends
Sonia’s
shopping Card
shopping Card
10X Reward Points on Online Spends
Spending made fun
We took the route of gamifying credit-card rewards by giving upfront rewards, post which the user needs to cross the minimum spend value for the said reward else pay in lieu of not crossing the bar.
This resulted in higher engagement and, subsequently, a higher ticket size for the average user.
This resulted in higher engagement and, subsequently, a higher ticket size for the average user.
Benefits on demand
AU Lit comes with many on-demand benefits that can be activated instantly by the user, like getting lounge access instantly, subscription to streaming services and more.
Hence, the interface makes users aware of these benefits and lets them seamlessly avail them on the go.
Always in sight, never out of mind
A very common problem with credit card rewards is the user’s unawareness of what benefits are available to them and hence a lot of benefits remain unused. AU Lit’s interface is upfront to the user about these benefits so they can actually avail them which builds trust with the user. For the business, knowing which benefits are being used by the user gives better control over the purchase of third-party reward benefits.
Acing Accolades,
hearts and metrics alike
hearts and metrics alike
- No.1 Credit card
as rated by Forbes Advisor
- 2,00,000+
AU Lit credit cards were issued
in just 12 months
“The team at Parallel take ownership of the project on the strategic front rather than just being a design partner. That helped us bring out our offerings to our customers in the most seamless manner possible to benefit the users.”
Pershant Goyal
Product Lead, AU Bank
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