Turn complex real estate tech into delightful products

We design real estate-focused software that agents, landlords, and tenants love to use. Through behavior-led research and usability-first design, we help proptech firms increase adoption, reduce dropoffs, and scale confidently.

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View Real Estate Case Studies

Our Case Studies

From content ops to property portfolio management UX
Complex backend flows and data structures made it hard for non-technical users to manage content operations.
• Deep user interviews to decode workflows
•Designed intuitive workflows and smart defaults
• Simplified setup to reduce friction
• 65% increase in activation
• 40% faster time-to-value
• 90% satisfaction for core workflows
View case study
Empowering domain experts with AI tools
Consultants struggled to use AI tools without technical training.
Mapped user roles and decision flows
Contextual AI assistance built into UI
Role-based dashboards to simplify exposure
3× faster setup
50% higher feature adoption
85% successful onboarding rate
Simplifying analytics and insights for product teams
Making AI-powered usability testing accessible to designers and PMs.
• Automated insight generation with human oversight
• Collaborative review workflows
• Integrations with existing design tools
4× increase in completed tests
60% reduction in analysis time
95% retention after first month
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View case study

The Problem We’re Solving

Your real estate tech may be full of features — but your users aren’t sticking around.

New users drop off before they complete a task

Agents and landlords can’t find what they need

Dashboard data feels overwhelming

Mobile flows feel laggy or incomplete

Integrations (e.g. CRM, accounting, MLS) feel clunky

Onboarding overwhelms, instead of guiding

The Cost?

Subpar retention, wasted acquisition spend, and frustrated internal teams.

How we make it better

We design real estate tech users actually want to use

At Parallel, our approach fuses property domain understanding with human-centered design. We dive into how agents, tenants, and operators work. Then we craft interfaces and flows they find intuitive.

User Research & Behavioral Mapping

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Onboarding & Activation

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Dashboard & Analytics Design

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Mobile / Field Tools

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Integration Flow Design

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Design Systems for Scale

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Design Process

Structuring content and defining efficient interaction patterns

Group features based on priorities
Optimize user flows
Sketch navigation options
Validate structure with stakeholders

Deliverables:

Site maps, flows, low-fidelity prototypes

Real Estate Tech Solutions We Provide

Agent Onboarding & Activation

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Tenant & Rental Flow Design

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Portfolio & Investment Dashboards

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Property Management Tools

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Transaction / Deal Flow Design

Integration with MLS, CRM, Accounting

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Tools & Methods We Use

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Our Design Stack

Research
FullStory, Mixpanel, stakeholder workshops
Design
Figma, ProtoPie, Principle
Testing
Maze, UserTesting, moderated enterprise pilots
Analytics
Amplitude, GA, custom enterprise dashboards

Frameworks We Use

Jobs-to-be-Done
Understanding role-specific motivations
Lean UX
Fast iteration and validation
Design Thinking
Clear problem framing
Atomic Design
Scalable design system development

“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”

Emilien Coquard

CEO & Co-Founder, The Scalers

Why Real Estate Tech Teams Choose Parallel

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Deep design expertise across complex workflows

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02

Behavior-led approach tailored to property markets

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03

Measurable impact on activation, retention, and adoption

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04

Full support across research, design, launch, and iteration

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Ready to make property tech easy to use?

We’ll audit your product, uncover friction points, and design with adoption in mind.

FAQs

Most full redesigns take 8–12 weeks, depending on the complexity of your platform. For focused challenges, like fixing onboarding or redesigning a dashboard, we run 2–4 week sprints.

We work with both. For startups, we focus on validating flows quickly and setting a foundation for scale. For established platforms, we untangle legacy UX and streamline adoption across larger user bases.

Yes. We collaborate with your engineering team and adapt to your tools — whether that’s Jira, GitHub, Figma, or a custom workflow. We provide detailed specs and ensure designs are production-ready.

We define success metrics upfront, based on your goals. That often includes: user activation rates, time-to-first-task (like completing an application or adding a listing), adoption of key features, and overall retention.

Yes. Many clients keep us on retainer to continue optimizing flows, running usability tests, and iterating based on feedback and analytics.

We specialize in evolutionary redesigns. That means we improve UX in stages, roll out changes progressively, and validate updates with real users so agents, landlords, and tenants can adjust without friction.

Turn complex real estate tech into delightful products

From content ops to property portfolio management UX

Empowering domain experts with AI tools

The Problem We’re Solving

The Cost?

How we make it better

Design Process

Real Estate Tech Solutions We Provide

Tools & Methods We Use

“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”

“Parallel made it a point to understand the product and the impact they have or should have. They worked patiently with our in-house teams of Product, Design and Engineering, without the slightest hint of friction.”

“They don’t just design, they help you build the right thing. Their collaboration on storyboarding was unlike any other agency.”

“Parallel was excellent in helping us bring our vision to life. Iterations and testing in parallel let us move quickly to beta.”

“Finding designers who have the talent and drive to match a founder’s vision is rare. If you’re building B2B SaaS, you want them on your shortlist.”

Why Real Estate Tech Teams Choose Parallel

FAQs

Partner with us

Turn complex real estate tech into delightful products

From content ops to property portfolio management UX

Challenge

Solution

Results

Empowering domain experts with AI tools

Challenge

Our approach

Results

Challenge

Solution

Results

The Problem We’re Solving

The Cost?

How we make it better

Design Process

Discovery & Research

Information Architecture & Wireframing

UI & Interaction Design

Testing & validation

Real Estate Tech Solutions We Provide

Tools & Methods We Use

“Parallel's design sprints allowed us to involve and engage all stakeholders in the project - even those with no product or design background, which was a big plus for us”

Why Real Estate Tech Teams Choose Parallel

FAQs